Majid Al Futtaim has announced a landmark AED 5bn investment to transform Mall of the Emirates into a next-generation lifestyle destination.
Marking the mall’s 20th anniversary, the project represents a bold rebounding of a regional retail icon, building on the Group’s enduring legacy of creating great moments, and delivering world-class experiences.
As part of the transformation, 20,000sqm of additional retail space will be added, welcoming 100 new stores across luxury, fashion, and lifestyle categories. AED 1.1bn on has already been allocated to major enhancements currently underway, including a new wellness club, cultural hub, dining precinct, and infrastructure upgrades.
Commitment
“As we mark 20 years, our focus is firmly on the future. By introducing world-class wellness, cultural, and dining experiences, we are enhancing quality of life and supporting Dubai’s vision as a global city — all while remaining committed to innovation and sustainability at every step,” observed Khalifa Bin Braik, Chief Executive Officer, Majid Al Futtaim Asset Management.
As part of the transformation, a new indoor-outdoor precinct will introduce a dynamic mix of fast-casual dining and interactive entertainment, designed to foster social connection and vibrant lifestyle experiences.
At its heart will be the mall’s first-ever outdoor F&B courtyard, set to debut in early 2027. This adaptable space will transform into a lush green oasis during the cooler months, offering visitors a refreshing new way to enjoy the mall’s evolving culinary scene, a press statement concluded.
