UAE car rental market set to hit US$ 214mn by 2029

With the UAE’s car rental market projected to surpass US$ 214.7mn and serve more than 829,000 users by 2029, Dollar Car Rental UAE has seized the opportunity and spotlight at Arabian Travel Market (ATM) 2025 by unveiling a trio of innovative mobility services and a strategic lifestyle partnership with Danube Sports World.
Dollar UAE has introduced three new services tailored to the evolving needs of customers:
Monthly Subscription–A hassle-free alternative to ownership, this model allows customers to drive a vehicle for a month or more with no long-term commitment and allows them the flexibility to switch models based on their changing lifestyle, travel, or work needs.
Personal Lease (PL)–designed for UAE residents and entrepreneurs, this long-term leasing solution offers an all-inclusive, worry-free experience and is a cost-effective alternative to traditional financing.
Dollar Prestige – Catering to those who seek comfort and class, this premium line features luxury vehicles including BMW, Lexus, and Mercedes-Benz. Whether for business meetings or weekend getaways, Dollar Prestige delivers an elevated driving experience.
In a move to further enhance customer engagement, Dollar UAE also launched ‘Dollar & More’, the UAE’s first homegrown loyalty program dedicated to car leasing and rentals
“We’re building a community of modern travelers and residents who value choice, convenience, and rewards that go beyond the road,” remarked Anudeeep Raghuthaman, Head of Sales & Marketing, Dollar Car Rental UAE.