App for a more personal, seamless UAE commute
Zed by Al Ghurair is reshaping what ride-hailing means, offering a deeply personalised, premium commuting experience that reflects the evolving pace of the region.
Rooted in a legacy of over 25 years in mobility, this homegrown brand is not just leveraging its history; it’s actively shaping the future of urban transport.
“From establishing one of the city’s first franchised taxi companies to investing in hybrid fleets, we’ve consistently believed in building for what’s next. Zed continues that legacy, combining our local knowledge with a forward-thinking, user-first platform,” asserted Badr Al Ghurair, CEO, Al Ghurair Mobility.
Rhythm
One of Zed’s standout features is Rhythm, a first-to-market innovation that allows users to schedule recurring rides with ease, perfect for school runs, daily commutes, or weekly routines. Another distinctive layer is Zed Music, a curated playlist series that reflects both the mood of the city and the identity of the brand, creating a consistent soundscape across every ride.
“Zed isn’t a traditional ride-hailing app,” stated Abhinav Patwa, Executive Vice President and Head of Zed. “When a user can control not just their route, but their environment and their emotional experience, it transforms how they view everyday mobility,” he added.
Central to Zed’s success are its chauffeurs, known as Zeddies, professional, personable, and deeply embedded in the community they serve.
