Reveals the winners of its Middle East Partner Awards
Salesforce has revealed that its partner ecosystem in the Middle East has grown 23% year-on-year in the fiscal year (FY) 2025, reaching a cumulative total of 275 partners.
Furthermore, these partners have expanded their expertise through a 24% increase in certifications in the same timeframe, giving a cumulative total of more than 5,800 certifications.
Meanwhile, Salesforce Certified Individuals increased by 9% year-on-year in FY-2025 giving a total of 1,403 Salesforce Certified Individuals in the region. In addition, Agentforce Specialist Certifications, an entirely new category of certification, reached 194.
Spotlight
Salesforce shone a spotlight on its top-performing partners last Wednesday at the Middle East Partner Awards, held at the Madinat Jumeirah in Dubai as part of the Agentforce World Tour Dubai, which gathered more than 2,000 attendees across Salesforce’s regional ecosystem.
This year saw the introduction of two new award categories to recognise the importance of Agentforce and AI-powered digital labour as a catalyst for transformation: The Agentforce Readiness Partner award and the Agentforce Live Use Case Partner award underscored Salesforce’s commitment to empowering its partners to help drive AI transformation in the region.
Partner network
“Our partner network has also been very excited by the introduction of Agentforce which is making agentic AI and safe, efficient, digital labour a reality for organisations in the region,” stated Mukesh Kumar, Regional Vice President, Salesforce Alliance and Channels Middle East.
“The Salesforce Middle East Alliance & Channels Awards showcased the impact of a truly empowered partner network, celebrating the remarkable success they deliver for our shared customers,” he added.
The winners of the 2025 Awards were as follows:
Customer Success Partner recognises partners who share Salesforce’s commitment to customer success through the development of product, industry, and service expertise, as demonstrated by Salesforce specialisations.
Winner: EI Technologies MENA
Outstanding Knowledge Partner recognises partners who have a laser focus on expanding their Salesforce practice.
Winner: Publicis Sapient
Sales Excellence Partner award celebrates partners who are committed to growing the Salesforce footprint across the commercial and enterprise markets.
Winner: Arcsen
Community Impact Partner–recognises partners who have dedicated their time, money and resources to have a positive impact on the local community.
Winner: Cloud 11
Digital Partner of the Year– recognises a partner that has excelled in the digital sphere, working with customers to raise the bar in digital services and solutions.
Winner: ConX Digital
Outstanding New Logo Partner–this award celebrates the partner who positioned Salesforce to help solve unique and complex business challenges for new customers across the Middle East.
Winner: Globant
Data and AI Partner of the Year–this category recognises partner excellence for their ability to implement Data and AI solutions as a driver of digital transformation.
Winner: PwC
One A&C Partner of the Year–this category recognises partners across the One A&C cloud solutions, which includes Mulesoft, Tableau and Slack.
Winner: Leadex
Rising Star Partner–celebrates the partner who is new to the regional ecosystem, and worked extensively to deliver innovation and customer success for local customers.
Winner: T1A – Databorn
Agentforce Readiness Partner–this category recognises a partner that is leading in driving readiness for Agentforce.
Winner: Deloitte
Agentforce Live Use Case Partner—this new category puts the spotlight on Agentforce implementation by celebrating a partner that has led a customer to go live with Agentforce.
Winner: Horizontal
Overall Partner of the Year–recognises a partner that has gone above and beyond in their commitment to building a world class Salesforce practice.
Winner: ConX Digital
