The panelists discussed the real estate market dynamics of 2025 and investment opportunities for women in the real estate business in Dubai
AYS Developers recently hosted yet another groundbreaking and exhaustive masterclass in the W Hotel, on The Palm Jumeirah following the record-breaking success of its earlier May (2024) event, which earned it a distinctive and much coveted Guinness World Record for the ‘Largest Real Estate Training in the World’.
As part of their ongoing commitment to giving back and empowering the community, AYS Developers organized this masterclass to equip and empower real estate agents with the skills sets, tools and insights needed for long-term success in the highly competitive luxury real estate Dubai market.
This latest programme, AYS Lab, is the first expert workshop and masterclass for brokers in the MENA region. Participants worked directly in the room to create real sales plans, investor decks, objection-handling scripts, Excel-based investment models, and AI-assisted assets—guided step by step by the industry expert Dr. Nour El-Deen El-Serougy, Regional Investment Architect
Dr. El Serougy is a charismatic speaker and motivator, a highly respected figure and much-sought-after in the real estate industry, who was recognized and awarded the title of ‘Eagle of Real Estate’ for his active role in shaping Egypt’s and GCC 2030 real estate vision. He electrified the over 500-strong audience with his presentation, insights and observations.
Panel discussion
Following this was the extensive panel discussion hosted by Sonia Waters, Head of Sales at AYS Developers. Among the eminent and experienced panelists were prominent and notable names in the Dubai Real Estate Industry.
These Dr. Salwa Arfoui, CEO & Co-Founder of Women of Vision & Regional Director, Next Level Real Estate Dubai; Dounia Fadi, entrepreneur Managing Director, eXp Realty Dubai; Marc Walters Managing Director, Allsopp & Allsopp; Mariam AlQubaisi, entrepreneur, CEO & Founder, Real Al Qubaisi Properties and Manpreet Kaur, Founder & CEO, Kirpa Properties.
Insights and commentaries
The panelists discussed the real estate market dynamics of 2025 in comparison to 2024, Dubai’s 2040 vision, Dubai Islands & Jumeirah Village Circle (JVC) growth trajectory, investment opportunities for women in real estate business in Dubai.
In separate comments made exclusively to LogisticsGulf.com, Sonia Waters observed that seminars and panel discussions of this nature help elevate industry standards, infuse more professionalism and clearly help raise the bar for the industry with new regulatory benchmarks and competent oversight.
Mariam AlQubaisi, in exclusive comments made to LogisticsGulf.com, was also forthright and articulate about the need for more educational seminars of this nature to regulate the marketplace.
“We need qualified and certified personnel in the field who understand the needs of clients and industry dynamics. What we do not want is the Wild West characterization of the UAE real estate landscape,” she noted.
Championing women’s empowerment
AYS Developers proudly stands as a champion of women empowerment in the real estate industry. At the helm of this dynamic organization is CEO, Yulia Loshchukhina, whose leadership reflects a commitment to inclusion, innovation, and forward-thinking development. As a woman leading a major property developer in Dubai, Loshchukhina emphasizes how the country offers an exceptional environment for female professionals.
“The UAE is an incredibly pleasant and efficient country to work in as a woman,” affirmed Loshchukhina. “From government authorities to private vendors, the level of support, cooperation, and proactiveness we experience makes the development process seamless and well-structured. It’s a place where ambition is met with opportunity,” she continued.
Under her leadership and guidance, AYS Developers continues to play a key role in shaping Dubai’s evolving skyline. The company is strategically focused on high-potential locations that offer strong returns on investment and long-term capital appreciation for both investors and residents.
Visionary projects
With visionary projects and exclusive properties for sale in Dubai Islands on Deira Palm, , AYS Developers remains dedicated to delivering value through thoughtful, community-centric developments.
Looking ahead, the company is integrating smart technology and AI-driven features into its projects from automated home systems to intelligent building management solutions. These innovations are designed to elevate comfort, efficiency, and security for future residents. In addition to tech-driven amenities, AYS Developers is also focused on lifestyle features, offering modern apartments with swimming pool facilities that enhance wellness and community living.
At AYS Developers, we are not just building homes, we are building lifestyles,” Loshchukhina further asserted. “Our projects reflect where the market is headed, and we are committed to staying ahead of the curve to meet the evolving needs of our clients, she concluded.
Premier developer
AYS Developers is a premier developer based in Dubai, with proven expertise in high-end lifestyle properties featuring state-of-the-art amenities and technology-led homes. Known for innovation, integrity, and community-focused design, AYS builds spaces that blend functionality with inspiration, shaping not just skylines but lifestyles.
Looking ahead, AYS Developers is all braced up to commence its series of ultra-luxury projects worth billions of Dirhams under its prestigious Heritage Collection in UAE’s most coveted location–Dubai Islands.
For investors and homebuyers seeking an exclusive apartment for sale in Dubai, the Heritage Collection offers properties that are strategically planned to deliver capital appreciation and guaranteed high ROI (Return on Investment).
Magnet for gold investors
Dubai’s real estate market has always been a magnet for global investors, and the Heritage Collection’s strategic location, exceptional quality, and world-class amenities make them an attractive choice.
AYS Developers also recently signed a Regional Sponsorship Agreement with Argentine Football association (home to legendary players like Lionel Messi, Alexis MacAllister, Enzo Fernández amongst other icons) ahead of the 2026 World Cup. Both AFA and AYS Developers are leaders in their respective industries, recognized for their strategic vision and commitment to excellence. This partnership marks a strong connection between sports and the real estate sector.
AYS Developers, the leading luxury real estate developer, has become the new Regional Sponsor of the Argentine National Teams in India. The Argentine Football Association and AYS Developers, the leading luxury real estate developer, has signed a Regional Sponsorship Agreement ahead of the 2026 World Cup.
