Agreement brings to the UAE market a whole new range of Petronas lubricants
Dubai-based conglomerate Easa Saleh Al Gurg Group (ESAG) inked a new partnership with Petronas Lubricants International (PLI), a wholly-owned subsidiary of Malaysia’s national oil corporation, Petronas, which will see its range of automotive lubricants available in the UAE within the first quarter of 2019.
With the deal, ESAG will distribute the full range of Petronas lubricant products under its Al Gurg Tyres, Batteries and Accessories portfolio. This includes the Petronas Syntium with ‘CoolTech’ range of motor vehicle lubricants, formulated to fight against excess heat, for optimum engine performance.
“We look forward to working with Petronas Lubricants International as they intend to make strong inroads into the local and regional market,” said Abdulla Al Gurg, CEO, ESAG Group.
Established in 2008, Petronas Lubricants International manufactures and markets a full range of high-quality automotive and industrial lubricant products in more than 90 markets globally.
“With its wide network, reputation, as well as leadership, we are confident ESAG will help secure PLI’s long-term regional market success,” remarked Andreas Deges, Head of Regional Business – Middle East and North Africa, PLI.
As one of the UAE’s leading business houses with 27 companies under its umbrella, family-owned ESAG is regional partner to more than 370 international brands and principals. The Group’s key joint ventures include Al Gurg Unilever, Siemens, Al Gurg Fosroc, Akzo Nobel Decorative Paints and Siemens Healthcare.
