The 10,000 sqm facility will begin operations in H2-2026
Khalifa Economic Zones Abu Dhabi–KEZAD Group has announced that it has signed a strategic lease agreement with ROX to establish one of the Middle East’s first advanced AI manufacturing centres in KEZAD Logistics Park (KLP 1), KEZAD Musaffah.
The 10,000sqm facility within KEZAD’s industrial ecosystem will support the development of ROX’s operations, reinforcing Abu Dhabi’s position as a competitive destination for vehicle manufacturing and industrial production in the region.
The advanced AI manufacturing centre is set to begin operations in the second half of 2026, with a target annual production capacity of 300,000 vehicles by 2030, with the potential to contribute up to 10% to the UAE’s Operation 300Bn initiative.
Intelligent vehicle production
Once operational, it will support vehicle production and export across the Middle East and global markets through scalable, intelligent manufacturing capabilities, supporting ROX’s global expansion while advancing KEZAD’s role in next-generation mobility industries.
“Our agreement with ROX reflects KEZAD’s continued role in enabling industrial growth by attracting high-quality investments into Abu Dhabi,” stressed Abdullah Al Hameli, CEO, Economic Cities & Free Zones, AD Ports Group.
“Through our agreement with KEZAD Group, we are bringing advanced manufacturing capabilities to Abu Dhabi and helping position the UAE as a globally connected manufacturing and export hub, supporting a broader supply chain around our manufacturing footprint, regional expansion, and the UAE’s long-term industrial ecosystem,” affirmed Jarvis, Founder and CEO, ROX.
Future-ready industrial ecosystem
“Abu Dhabi is building one of the world’s most competitive and future-ready industrial ecosystems, where strategic investments are rapidly translated into scaled manufacturing capability and global market access,” added Mohammad Al Kamali, Chief Trade & Industry Officer, Abu Dhabi Investment Office (ADIO).
Located within KEZAD Musaffah’s KLP project, the facility will benefit from KEZAD’s multimodal logistics connectivity, and access to competitive utilities. The brand has since emerged as a strong contender in the luxury all-terrain SUV segment across the UAE and wider MENA region, a press statement concluded.
