The facility reinforces Chery’s long-term commitment to quality and local talent development in the UAE
Chery UAE, part of AWR Automotive, has announced a new milestone in its ongoing journey to elevate customer experience and service excellence with the inauguration of AWR Automotive Academy’s new facility in Abu Dhabi, enabling the company to invest in the continuous development of its technical, sales, and aftersales teams.
Located in Mohammed Bin Zayed City in the Emirati capital, the newly inaugurated training facility, supports the development of automotive talent across Abu Dhabi and the wider UAE market, according to a press communique.
With access to the new training facility, Chery UAE consolidates its growth in the market by ensuring that its employees are equipped with the technical knowledge, product expertise, and customer-centric skills required to deliver a consistently high standard of ownership experience.
Advanced technical training
The AWR Automotive Academy also operates a 736sqm facility in Sharjah, featuring advanced technical training areas and modern classrooms designed to support practical and theoretical learning.
In 2025, the Academy delivered 3,361 training man-days through 359 sessions, reflecting the growing importance of structured skills development across the automotive sector. The programmes are delivered by a team of nine certified and accredited automotive trainers led by Subramanyam N. K., ensuring alignment with regional and global standards.
“With access to the Academy’s new facility in Abu Dhabi, we are strengthening our ability to raise service standards, support local talent, and build long-term trust with Chery customers,” assured Zaher Sabbagh, Director, Chery UAE.
