The two institutions join forces to advance research in sport science
The Brain & Performance Centre, a DP World company, has entered into a strategic partnership with Middlesex University (MDX) Dubai to advance collaboration in human performance, sport science, neuroscience, and cognition.
Formalised through the signing of a Memorandum of Understanding (MoU) by Professor Cedwyn Fernandes, Provost and Director, Middlesex University Dubai, and Dr Craig Cook, Chief Executive Officer, The Brain & Performance Centre, the collaboration brings together academic expertise and industry leadership to address emerging opportunities in performance science and brain health.
As part of the partnership, The Brain & Performance Centre and Middlesex University Dubai’s London Sport Institute in Dubai will collaborate on joint research initiatives, professional education programmes, student development opportunities, and knowledge-sharing activities.
Partnership
The partnership is designed to create an ecosystem that fosters interdisciplinary learning and accelerates the translation of scientific research into practical, real-world applications.
The collaboration will also support the development of future talent by providing students and professionals with access to innovative learning experiences and exposure to cutting-edge research in sport science, neuroscience, cognitive performance, and human optimisation.
Meaningful opportunities
“By combining our expertise, we aim to create meaningful opportunities for knowledge exchange, develop future talent, and contribute to new discoveries with real-world impact,” stated Dr. Cook.
“This partnership with The Brain and Performance Centre creates exciting opportunities to explore the relationship between physical performance and wellbeing, while giving our students and researchers direct access to industry-led knowledge and real-world applications, commented Professor Fernandes.
