Experienced technology leader to support AI adoption and business growth across markets
Global technology giant SAP has appointed Saqib Sabah as its Head of Growth Markets.
With more than 30 years’ experience in the technology industry, Sabah will focus on supporting customer innovation and business growth across a portfolio of strategic markets within SAP’s Middle East and Africa region, including Bahrain and Kuwait.
“Growth markets represent an important opportunity for SAP as organizations increasingly look to harness the value of cloud technologies, data and Business AI,” stated Ahmed AlFaifi, Managing Director and Senior Vice President, SAP Middle East & Africa–North, to whom Sabah will report directly.
Sabah is returning to SAP, having previously served as Managing Director of SAP Malaysia and Chief Operating Officer of SAP Pakistan.
Leadership position
Most recently, he held a senior regional leadership position with another major global technology company, overseeing business growth across multiple markets in Asia. With more than 30 years’ experience in the technology industry, he brings extensive expertise across Asia and the Middle East.
“I look forward to working closely with our customers, partners and teams to help them achieve their business objectives and unlock new opportunities for growth,” said Sabah on his appointment.
Sabah is currently pursuing doctoral research examining the impact of AI on retail investing.
