Nestlé UAE sponsors AI-powered RVMs at Carrefour stores to promote its ‘Recycle to Break the Cycle’ campaign
Through the collaboration, Nestlé UAE’s ‘Recycle to Break the Cycle’ campaign will be brought to life through Sparklo’s AI-powered Reverse Vending Machines (RVMs) at selected Carrefour stores across the UAE. By integrating smart recycling solutions into places people already visit as part of their everyday routines.
The initiative aims to make recycling simpler, more accessible and more rewarding, encouraging customers to return empty plastic bottles and aluminium cans and helping keep valuable materials in circulation for longer.
Partnership
The partnership builds on the success of the Carrefour RVM programme, which first launched with Sparklo in July 2023. Since then, more than 22mn recyclable items have been collected and over 95,000 users engaged, demonstrating the potential for convenient, technology-enabled solutions to encourage sustainable behaviours at scale.
The next phase of the programme is expected to recover more than 1.4mn containers through Nestlé UAE’s campaign, helping to avoid approximately 200 tonnes carbon dioxide emissions. Beyond the environmental impact, the collaboration demonstrates how businesses can use their collective scale, reach and capabilities to translate sustainability ambitions into practical action for consumers.
The initiative also supports the ambitions of the UAE Circular Economy Policy 2031, helping translate national sustainability priorities into action within communities.
Driving impact
“Partnerships like these are critical to driving lasting impact and supporting the UAE’s long-term sustainability ambitions,” stated Ziad Chalhoub, Chief Financial Officer, Majid Al Futtaim.
“At Nestlé, this move reflects our continued commitment to supporting the UAE’s sustainability agenda and empowering communities to play an active role in building a more sustainable future,” added Rachid Maalouli, Managing Director, Nestlé Coastal Arabia Cluster.
“Making recycling convenient and accessible for communities in the places they visit every week is at the heart of Sparklo’s mission. Together, we are building the infrastructure to collect every bottle in the UAE,” noted Maxim Kaplevich, Founder and CEO, Sparklo.
