Microsoft Teams certified all-in-one conferencing solution brings reliable audio that reliable AI requires
Shure, a global leader in audio and workplace collaboration solutions, has introduced the IntelliMix Bar Pro to the UAE and Gulf region, showcasing the solution at ‘Read the Room: Experience Intelligent Collaboration’.
The IntelliMix Bar Pro is a Microsoft Teams Certified all-in-one video bar for medium and large rooms, designed to deliver the clean, reliable data that powers AI-driven collaboration. It combines IntelliMix View AI video framing with onboard IntelliMix audio processing to capture speech, facial expressions and non-verbal cues throughout the room, helping AI tools produce more accurate transcriptions, summaries and insights.
“Shure has long been at the forefront of meeting room innovation, delivering audio solutions that empower effective collaboration. Together, we are helping customers create smarter, more connected workplaces around the world,” enthused Ekta Shetty, Senior Sales Director, Africa, Middle East, India, Southeast Asia and Pacific, Shure.
Minimises background noise
Onboard IntelliMix audio processing isolates voices and minimises background noise, while IntelliMix View AI video framing keeps participants clearly visible, including those seated nearest to the device and at the far end of the table.
“IntelliMix Bar Pro is designed to provide the clear audio capture, intelligent video capabilities, and enterprise-grade reliability that modern workplaces demand. By delivering richer, more accurate inputs for both participants and AI-powered tools, it helps organizations drive greater productivity, engagement, and insight from every meeting,” emphasized Yassine Mannai, Associate Director Sales & Marketing, Middle East & Africa, Turkey and CIS, Shure.
The Dubai event hosted in partnership with NMK Electronics, a Midwich Group company, at NMK Beyond in Dubai, also showcased Shure’s wider collaboration portfolio, giving attendees the opportunity to experience Shure’s technologies through live, interactive demonstrations.
Enterprise environments
Built on Microsoft Device Ecosystem Platform (MDEP), IntelliMix Bar Pro is designed for enterprise environments where security, manageability and long-term stability are essential. Microsoft Teams Certification confirms that the solution meets Microsoft’s performance requirements and ensures compatibility with the platform.
“What has always set Shure apart is its understanding that great collaboration is not about one product, but the entire experience. From capture and processing to playback, software and management, Shure has built an ecosystem that works as one, becoming even more powerful as AI reshapes the workplace,” stated Alex Kemanes, Managing Director, MESEA, NMK Electronics.
The launch marks another milestone in the more than three-decade partnership between Shure and NMK, a relationship that has played an important role in expanding Shure’s presence across the region, a press statement concluded.
