EZDubai Logistics Hub, the integrated logistics zone in Dubai South, in partnership with Euromonitor International, has launched the sixth edition of its annual e-commerce report, highlighting the continued expansion of digital commerce across the UAE and the wider Middle East, North Africa and South Asia (MENASA) region, as evolving consumer behaviour, payment innovation and advanced logistics reshape the sector.
According to the report, the UAE’s e-commerce market reached AED 42.2bn (US$ 11.5bn) in 2025, up from AED 17.6bn (US$ 4.8bn) in 2020, representing a compound annual growth rate (CAGR) of 19% over the five-year period.
“At EZDubai Logistics Hub, we remain committed to providing businesses and industry stakeholders with insights that help them understand emerging trends and capitalise on the continued evolution of e-commerce,” stated Mohsen Ahmad, CEO, EZDubai Logistics Hub, Dubai South.
e-commerce vertical
In the UAE, apparel and footwear was the largest e-commerce vertical in 2025 at AED 11.4bn, followed by consumer electronics and home care.
The report also identifies several trends shaping the next phase of e-commerce growth across the UAE and MENASA.
These include the increasing use of artificial intelligence and data-driven personalisation, the expansion of quick commerce and last-mile delivery, the convergence of social media and shopping, and the growing role of digital wallets, Buy Now Pay Later solutions and embedded finance in in enabling faster and more flexible online transactions.
