The agreements come as Huru enters its next phase of growth
Huru, the Emirati-owned financial app licensed by the Central Bank of the UAE, has signed two strategic partnerships with Paymentology and Bitpanda Enterprise as it accelerates the expansion of its financial ecosystem across payments and digital assets.
The agreements come as Huru enters its next phase of growth, with AED 3bn in annualised salaries flowing into Huru accounts from more than 24,000 employers.
The new partnerships will support the Q4-2026 launch of Huru’s card on Jaywan through Paymentology and enable Huru account holders to access digital assets through Bitpanda’s brokerage infrastructure.
Expanding ecosystem
At the centre of Huru’s expanding ecosystem is the Universal Account, a digital account held in the individual’s own name with its own IBAN. Unlike traditional salary-card models, the account belongs to the individual and stays with them when they move from one employer to another, creating continuity in how they receive, manage and build on their income.
“What we are working toward is simple, and it is the promise behind every account we open: Your Dream, Made Real,” stated Badr Al Ghurair, Founder, Huru.
“By bringing together card processing and new financial capabilities around the Universal Account, we are building an ecosystem that can grow with our customers’ needs while expanding access to regulated financial services across the UAE,” noted Abhimanyu Girotra, Chief Executive Officer, Huru.
Card-processing infrastructure
Huru’s partnership with Paymentology will continue to provide the card-processing infrastructure behind its programme, including support for the launch of Huru’s card on Jaywan, the UAE’s domestic card scheme, scheduled to go live in Q4 2026.
“As Huru brings its Jaywan card to market, we look forward to continuing to provide the flexible, scalable processing technology that supports its ambitions and helps deliver secure, locally relevant payment experiences across the UAE,” commented Nauman Hassan, Regional Director MENA, Paymentology.
The second partnership, with Bitpanda Enterprise, will enable Huru account holders to buy, sell and hold digital assets from within the Huru app through Bitpanda’s infrastructure.
“We are pleased to support Huru as it continues to broaden its financial ecosystem in the UAE,” observed Nadeem Ladki, Global Head, Bitpanda Enterprise.
