Golden Extreme Group and Messe Frankfurt Middle East signed a MOU establishing a strategic partnership
Organised by Messe Frankfurt Middle East, the three-day Automechanika Dubai has brought together more than 1,300 exhibitors from over 50 countries, marking its first move to Expo City Dubai after 22 editions at Dubai World Trade Centre.
Among the strategic partnerships firmed at the event, Golden Extreme Group and Messe Frankfurt Middle East signed a memorandum of understanding establishing a collaboration to support the localisation of tyre manufacturing in the UAE. Under the partnership,
Automechanika Dubai will serve as the first-choice platform for presenting milestones of the planned Sand Storm Tyres Manufacturing project from 2026 to 2028, connecting it with manufacturers, technology partners, and buyers.
Manufacturing ambitions
“The agreement with Golden Extreme Group reflects the role the show can play in connecting manufacturing ambitions with international expertise and commercial partners future of transport,” stated Chris Lee, Portfolio Director, Mobility & Logistics, Messe Frankfurt Middle East.
Fleet FWD also opened its two-day programme, focusing on the evolving demands of fleet operations and commercial mobility. Discussions examined fleet electrification, operational efficiency, connected technologies and the changing requirements of commercial transport and logistics.
During the Fleet FWD panel “Can fleets successfully deliver net zero by 2030?”, speakers examined the operational and financial considerations behind electrification.
“Fleet operators look at total cost of ownership, but they also need minimal disruption to their operations. If they’re only saving 5 or 10% and there’s a risk involved, they won’t take it. If they’re saving 30, 40 or 50%, it becomes a different conversation,” noted Stephen Wood, Chief Commercial and Operating Officer, One Moto Technologies Ltd.
Utilisation
“Utilisation is very, very big. The more you drive the vehicle, the more you get back in operating savings. Fleet operators also need to plan where they charge, make the most of depot charging, and watch battery health, especially in summer,” observed Steve Griffiths, Professor and Vice Chancellor for Research, American University of Sharjah.
“There is a lot of AI hype. Pilots and demos look great, but the problems start in the real operational environment. You cannot only feed data to AI; you need to feed it context,” remarked Goran Novkovic, Director, Industrial Cybersecurity, Toronto Transit Commission.
“This is our seventh year with Automechanika Dubai, sharing how we can improve the safety, skills, and standards of the industry. IBIS is all about connecting change makers, and it’s the change makers who come to Automechanika Dubai,” said Robert Snook, Conference Director, IBIS.
