The two entities will operate in the region as a single sales and marketing team
Sime Darby Oils (SDO) and Dr. BR Shetty-owned Abu Dhabi Vegetable Oil Company (ADVOC), recently announced that they have entered into a strategic partnership to market oils and fats products in the Middle East and North Africa (MENA) region.
Following the partnership, SDO and ADVOC will operate in the region as a single sales and marketing team, focusing on basic and specialty fats.
Sime Darby Oils-ADVOC partnership aspires to help support customers in the MENA region through bespoke solutions using the combined skills and understanding in the oils and fats category, product ideation, development and deployment.
“The Sime Darby Oils-ADVOC partnership is a powerful combination. Sime Darby Oils’ understanding of specialty fats, its deep R&D expertise, and agile, collaborative approach is uniquely complimentary to that of ADVOC’s,” said Dr. B.R. Shetty, Chairman, ADVOC.
“The MENA region is a key growth market for Sime Darby Oils. Through this partnership we can leverage our respective assets to offer compelling customer propositions,” said Mohd Haris Mohd Arshad, Managing Director, SDO.
“The teams are working closely to set up the operations, structure, portfolio, marketing and route-to-consumer strategies, licensing and other operational matters,” added Nirman Shetty, Director, ADVOC.
By connecting ADVOC’s local market understanding with SDO’s extensive oils and fats know-how and expertise, the collaboration represents a step-change in the way both entities address the needs of the market.
