Aramex’s migration has increased accuracy in shipping-date predictions by 74%
Aramex has announced that it will migrate its entire technology infrastructure from the company’s on-premises data centers to Amazon Web Services (AWS), in order to increase agility, speed of innovation, and security.
In its first phase of cloud adoption, Aramex has built a data lake, which is hosting a big data infrastructure that leverages machine learning (ML) and artificial intelligence (AI) capabilities to further enhance the customer experience by transforming the last mile delivery.
Taking advantage of Amazon SageMaker, a fully managed machine learning service for building, training, and deploying machine learning models, Aramex’s in-house data science team built a data analytics and machine-learning platform on AWS.
Utilizing this platform, Aramex is improving delivery accuracy and solving for the lack of proper physical addresses in the region by developing intelligent address prediction models that convert descriptive addresses into geo locations.
“We are focused on enhancing the customer experience and solving industry challenges primarily around address management, volatility in volumes and last mile capacity. We are now starting the full migration of our IT infrastructure to AWS and are excited to realize the full benefits of the cloud,” said Mohammed Sleeq, Chief Digital Officer, Aramex.
“Combining this with our own experience of using ML technology for the transport and logistics of packages with Amazon.com, we look forward to helping Aramex leverage advanced and secure AWS technologies to further improve the customer service they deliver,” commented Andy Isherwood, Managing Director, Amazon Web Services EMEA.
Aramex’s new, 60,000-square meter fulfillment center in Dubai features new technologies including a ‘Pick to Light’ system, which uses light-directed picking technology to improve accuracy and efficiency, and an automated conveyer belt system.
