Company reaffirms plan to invest more resources in mobility solutions that enable an autonomous future
Bridgestone Middle East & Africa (MEA), one of the region’s leading tyre brands, continues to innovate its tyres to address the requirements of cars of the future, including autonomous vehicles, amid the steady transformation of global mobility.
Bridgestone’s most recent innovation is the Smart Strain Sensor technology, which is equipped with the Internet of Things (IoT) tools. Through this feature, the vehicle owner can track tyre inflation pressure and temperature as well as measure the dynamic change in the strain that occurs when a tyre is in use.
Additionally, the data produced via the sensor can be transmitted to other drivers on the road, thereby preventing any untoward incident such as accidents. This technology is seen to result in improved vehicle and road safety and enhanced productivity for fleets.
“At Bridgestone, we continue to utilize tyre sensors to allow an autonomous car predict the type of surface being driven on. Also, through predictive modelling, drivers can better estimate the mileage left to fix their tyres for higher efficiency,” said Stefano Sanchini, Regional Managing Director, Bridgestone MEA.
Sanchini was a panelist at the recent Middle East Smart Mobility held in Dubai. In the event’s panel discussion titled ‘MENA’s autonomous road map: the current vision, goals, and challenges for autonomous vehicles in the region,’ he shared Bridgestone’s vision to transform the functions and role of tyres.
