New partnership launch with Kingdom’s UMA Premium agency announced nine months ago
INFINITI, the Japanese premium car manufacturer, and Universal Premium Motors Agencies (UMA Premium), the manufacturer’s official dealer in Saudi Arabia, have reported a strong sales performance in the Kingdom over the past nine months, with total quarter-on-quarter sales up 72% in December 2019.
INFINITI appointed UMA Premium as its official dealer in the Kingdom in March 2019. In the nine months since the partnership announcement, the brand has seen steady sales across its premium vehicle portfolio.
The versatile INFINITI QX50 has also been a popular choice, delivering a 25% increase in Q3-2019 sales vis-a-vis the corresponding Q2-2019 period.
“Our INFINITI portfolio is strong and we expect the momentum to continue throughout 2020. Looking ahead, we will continue to set the benchmark for a special kind of luxury automotive experience here in Saudi Arabia, one that pursues the ideal measure of power, performance and artistry”, said Eng. Mohammed Abduljawad, Chairman, UMA Premium.
UMA, a business with a history of more than 70 years in Saudi Arabia, has gone from five showrooms and 450 employees to operating 26 branches in 18 cities across the Kingdom with online real time connectivity to all locations and with more than 2,000 employees.
