Partnership to improve IDH workflow for thousands of tests across its labs
Integrated Diagnostics Holdings (IDH), an Egypt-based pan-regional provider of diagnostic services, is deploying Salesforce Customer 360 to digitally transform its operations, including its more than 600 labs and diagnostic centres across the Middle East and Africa.
The move will enable IDH to raise its efficiency and agility, gain full visibility of its operations, and position it to embrace transformative technologies including artificial intelligence (AI), according to a press communication.
IDH performs approximately 30mn diagnostic tests serving 10mn patients each year in Egypt, Jordan, Nigeria, Saudi Arabia and Sudan.
Expansion plans
With demand for diagnostic services soaring, and to support its ambitious expansion plans, IDH decided to digitally transform its operations by deploying Salesforce Customer 360, giving it full visibility of its operations including headcounts, visits across its network, margin and bottom line through a single, integrated CRM that connects all its departments and data.
This will help IDH improve its workflow for thousands of tests across its labs and radiology centres, improving its interactions with its partners, including doctors at thousands of clinics and hospitals who refer patient diagnostics to its labs.
Advanced diagnostics
“IDH already plays a pivotal role in healthcare in the markets in which it operates, delivering state-of-the-art diagnostics and supporting the healthcare of millions of people every year,” stated Dr. Hend El Sheribini, IDH Group CEO. “By transforming our operations with Salesforce, we will raise our agility and efficiency, improving our ability to serve our partners and customers,” she added.
“With Salesforce Customer 360, we continue to drive ahead with an ambitious expansion plan including opening new diagnostic centres in our existing markets and entering new markets in the region,” commented Sherif El Zeiny, Board Member and Vice President, IDH.
“With this transformation, IDH is not only improving its internal efficiency, but also creating stronger connections with partners and customers, reinforcing the type of agility and customer-first approach that innovations like Agentforce would enable across industries,” noted Frank Defesche, Senior Vice President and General Manager, Life Sciences, Salesforce.
