Initiative to strengthen specialized logistics solutions for the entertainment, sports and arts sectors
SAL Logistics Services, the Kingdom’s national leader in cargo handling and integrated logistics solutions, recently signed a strategic partnership with GCL, the parent company of Rock-it Cargo, DIETL and CARS and a global leader in specialty logistics across live events and luxury goods logistics.
The agreement was signed during the Transport Logistic Europe 2025 exhibition held in Munich, Germany, marking a key milestone in SAL’s continuous efforts to expand its specialized logistics services within Saudi Arabia and across international markets, with a focus on promising sectors such as entertainment and, the automotive industry, film and sports.
This partnership brings together SAL’s advanced infrastructure and extensive local reach with GCL’s global expertise in handling high-priority, time-sensitive shipments. The collaboration is set to deliver best-in-class, integrated logistics solutions that ensure reliability, speed, safety, and full compliance with international standards, according to a press communication.
Strategic step
“Our partnership with GCL represents an ambitious strategic step toward building a more sophisticated and integrated logistics ecosystem in the kingdom while gaining expertise in managing logistics solutions for global events such as the World Cup and automotive exhibitions—aimed at supporting sustainable growth and keeping pace with the evolving needs of the sector both locally and internationally,” explained Omar Hariri, CEO, SAL Saudi Logistics Services.
“As demand for live entertainment and the transport of high value goods increases across Saudi Arabia and beyond, our shared mission is to deliver fast, reliable, and innovative logistics services for every shipment is more important than ever,” affirmed Daniel Rosenthal of GCL.
This agreement reinforces both companies’ shared dedication to service excellence and innovation. It also supports Saudi Arabia’s national vision to strengthen its global position as a leading logistics hub through high-impact strategic partnerships, the press statement concluded.
