Leading Swiss retailer expands Blue Yonder Category Management to its DIY brand division
The Coop Group, a leading retailer in Switzerland and a current Blue Yonder customer, has expanded its deployment of Blue Yonder Category Management to also include Jumbo, Coop’s chain of Do It Yourself (DIY) superstores.
This initiative builds upon the company’s existing use of Blue Yonder Category Management within the Coop supermarkets network, which dates to 2018. The expansion was implemented by Strategix, a Blue Yonder partner.
Coop has a history spanning over 160 years. The retailer began as a small consumer cooperative and is now an international retail and wholesale business. In 2024, Coop recorded revenue of 34.9bn Swiss Franc (approximately US$ $40bn). With around 97,000 associates, Coop operates through a network of retail formats that include more than 2,400 points of sale, as well as online sales channels.
Providing value
“Category management excellence is vital for providing value to our customers, which is why we were excited to extend our collaboration with Blue Yonder and Strategix,” observed Alexander Senft, Head of IT Merchandise Management, Masterdata, Coop.
With Blue Yonder Category Management, Coop has achieved a significant milestone in optimizing space planning for its supermarket network, particularly for meat products and fresh bread where the Blue Yonder solution generates approximately 5,700 planograms automatically each year.
Innovative space planning
This innovative space planning solution enables planograms to be tailored to the specific needs of each store while adhering to the requirements of each category. Coop plans to further expand automated planograms into other product groups to further increase efficiency.
“Our Category Management solution provides Coop with the necessary speed and agility to keep up with customer demand and constant industry changes so they can stay ahead of their competition and meet business goals,” asserted Fredrik Prada, Vice President, Retail–EMEA, Blue Yonder.
