Viva will utilize Blue Yonder’s AI-powered solutions to transform OTR’s operations
Convenience stores that offer fuel and electric vehicle (EV) charging stations play a crucial role in influencing where consumers choose to stop while on the road. Success depends on understanding customer needs, localized assortment of convenience offerings, and adaptable inventory to ensure efficient and profitable operations.
That is why OTR Group, Australia’s largest convenience store operator, part of the Viva Energy Australia group of companies, has chosen to digitally transform its in-store experience with Blue Yonder. OTR Group will implement Blue Yonder Category Management solution and demand planning capabilities to elevate its space planning, demand forecasting, and fulfilment, according to a press communique.
The OTR Group wanted to be able to efficiently range its assortment of convenience offerings at each location and predict the demand across its store network, considering each location’s unique needs and demographics. As such, it engaged the global supply chain digital transformation leader, Blue Yonder, to address these needs.
Leveraging AI
Thanks to Blue Yonder, OTR Group will leverage artificial intelligence (AI), comprehensive category management, and platform integration capabilities to:
- Enable more accurate forecasting by SKU, store, and day–at scale.
- Drive optimized inventory levels through store segmentation and calculation of safety stock.
- Automatically align inventory management with consumer preferences to enhance the in-store experience.
- Better manage the impact of new items, discontinuations, or assortment changes on overall demand.
- Expand the range of items offered to better align with changing consumer expectations.
Optimizing the mix
“We believe that this view of demand will enable us to switch sources and modes of supply to optimize the mix and service to stores,” noted Natalie Dalbo, Chief Customer Officer, OTR Group.
“We look forward to collaborating with the Blue Yonder team to help us realize our goal of being the leading convenience and mobility retailer in Australia,” he continued.
Blue Yonder’s flexible solutions, embedded with AI and machine learning (ML), will help OTR Group seamlessly optimize the shopping experience. OTR Group will also be able to accelerate its in-store business operations through a model that supports rapid implementations.
“We cannot wait to support Viva Energy in accelerating their ongoing digital transformation,” enthused Antonio Boccalandro, President, APAC, Blue Yonder.
