This is the UAE’s first-of-its-kind collaboration linking fuel rewards to real estate investment
Emirates Petroleum Company and PRYPCO Blocks, the fractional real estate investment arm of PRYPCO, the region’s leading PropTech platform, have officially signed a Memorandum of Understanding (MoU) to establish the UAE’s first-of-its-kind collaboration linking fuel rewards to real estate investment.
This strategic partnership combines Emarat’s expansive consumer network with PRYPCO’s vision to enable real estate freedom for all, providing a new pathway for residents to grow their wealth through everyday fuel transactions.
The collaboration empowers thousands of Emarat customers to ‘Invest as You Go’ by providing them with a welcome bonus of AED 350 to kickstart their investment journey on the PRYPCO Blocks app.
Users can also redeem their Emcan points directly through the Emcan App and convert them into PRYPCO Blocks vouchers, which can then be used to purchase fractional property shares starting from just AED 2,000.
Innovation
“By connecting everyday mobility with digital, fractional real estate access, we’re making loyalty smarter, more personal, and more aligned with the UAE’s direction of travel, innovation that is useful, trusted, and built for the way people live now,” stated Ali Bin Zayed Al Falasi, Chief Retail Officer and Senior Vice President, Marketing, Emarat.
“This partnership represents a defining moment for consumer-driven proptech in the UAE. For the first time, we are enabling residents to convert their fuel spend into real estate ownership, a powerful, future-focused model that puts wealth-building into the hands of every consumer,” commented Amira Sajwani, Founder and CEO, PRYPCO.
By integrating real estate investment into daily life, PRYPCO Blocks and Emarat are reshaping the way individuals think about wealth creation and empowering them to take control of their financial future one fuel transaction at a time, a press statement concluded.
