Opens its first Jetour–SOUEAST multi-brand showrooms in Al Ain and Ajman
UAE-headquartered Elite Group Holding, the exclusive partner and official distributor of Jetour and SOUEAST in the UAE, has announced the opening of its first dedicated multi-brand showrooms in Al Ain and Ajman, marking a significant step in the Group’s continued expansion across the Emirates.
Designed to enhance accessibility and customer convenience, the two new showrooms strengthen Elite Group Holding’s growing network while introducing a modern multi-brand showroom concept that allows customers to explore two distinctive automotive brands in a single, premium environment, according to a press statement
The Ajman showroom spans 2,100sqm, while the Al Ain showroom covers 2,300sqm.
Long-term growth
“These new showrooms form part of a wider ecosystem designed to support long-term growth, deeper customer engagement, and our vision for building strong, future-ready automotive retail,” assured Haroon Hayat, Group CFO.
SOUEAST, celebrating its one-year launch anniversary recently, boasts a lineup of 5 and 7-seater luxury SUVs, with options ranging from petrol engines to PHEVs. Among the models on display is the newly launched SOUEAST S08DM, offering a glimpse into the brand’s next chapter. A 7
Also turning heads at the new showrooms is the Jetour G700, a bold statement in all-terrain performance and design. This premium off-road SUV delivers up to 904 PS of combined power and 1,135 Nm of torque, with a 0 to 100 km/h time of just 4.6 seconds and a total driving range of up to 1,000 km.
