Brings seamless parking to shoppers in the UAE
Choithrams and PARKONIC have introduced a streamlined, ticketless parking experience across selected store locations in the UAE.
The system is powered by PARKONIC OS, a digitally managed parking operating system enabling a seamless, ticketless experience across locations.
The move reflects the retailer’s ongoing efforts to enhance parking usage patterns and allow a more reliable experience for genuine shoppers. With PARKONIC’s structured, tech-enabled parking management system, parking flow is structured and managed more efficiently, supporting smoother and more convenient store visits.
Three stores have been selected for the pilot roll-out: Choithrams’ DEC Marina store, JVC Manhattan, and Dubai Silicon Oasis, and will be completed by mid-April.
Complimentary parking
As part of the new system, customers are eligible for one hour of complimentary parking, validated at checkout by providing their vehicle license plate number, with the applicable duration automatically adjusted at exit.
“At Choithrams, being customer-centric is at the heart of what we do, and we are always looking at ways to make the shopping experience as smooth as possible,” stated Mark Mortimer-Davies, CEO, Choithrams.
“Simplifying parking into a seamless, ticketless experience, we are supporting a more effortless and enjoyable journey for their customers,” commented Imad Alameddine, CEO, PARKONIC.
