The product was created, developed and test-filled at SIG’s Customer Experience Hub in Dubai
SIG has collaborated with UAE-based dairy company Meliha Dairy, a premium organic dairy brand produced by the Sharjah Agriculture and Livestock Production Establishment (Ektifa), to create a special organic drink at SIG’s Customer Experience Hub in Dubai.
The two companies worked together to create a nutritious drink made with Meliha’s organic milk, oats and dates, designed to help sustain energy during fasting hours in a convenient SIG Smile 200ml carton pack.
Approximately 4,000 packs were recently distributed in labor camps across the UAE, supporting workers as a Suhoor drink during the fasting period.
Product innovations
The product was created, developed and test-filled at SIG’s Innovation Centre, where product innovations move seamlessly from insight and ideation to prototype and pilot production.
“We worked side by side with Meliha to rapidly develop new concepts, test them under real production conditions and bring them to life in a way that responds to both market needs and community values,” stated Niall Hoey, Director of Markets–MEA, SIG.
“At Meliha, we believe that clean food begins at the source and extends to every individual we serve. It is about delivering nourishment with purpose, rooted in sustainability, innovation, and care,” commented a Meliha spokesperson.
