BSE-listed global technology company strengthens its regional footprint
Founded in 2011 and headquartered in Gurugram, India, with an additional office in Mumbai, Novus Loyalty serves enterprise customers across the GCC / MENA, Africa and other international markets. Its Dubai office will serve as a regional base to strengthen engagement with enterprises, partners and industry stakeholders, while supporting the company’s international growth strategy.
The Dubai expansion will enable Novus Loyalty to build strategic relationships with banks, payment networks, fintech companies, merchants and enterprise clients across the GCC and wider MENA region, creating opportunities to expand its market reach and strengthen its position in the global loyalty and customer engagement ecosystem.
Strengthening International Leadership
As part of its international growth strategy, Novus Loyalty has appointed Jay Shah as President, International Business and Strategy. He brings more than 15 years of experience across loyalty and rewards, banking, fintech, strategic partnerships and international business development, with expertise in building loyalty ecosystems and driving business growth across the GCC, MENA and other international markets.
“My focus will be on building meaningful alliances and delivering solutions that create measurable business value across the region,” affirmed Shah.
Global recognition
“Our vision is to establish Novus as a globally recognised loyalty technology company, delivering innovative, scalable solutions that help enterprises build stronger and more meaningful customer relationships,” noted Deepak Tomar, CEO, Novus Loyalty Limited.
“As we scale our international operations, our focus remains on building a sustainable business, maintaining financial discipline and creating long-term value for our customers and shareholders,” reiterated Vibhore Rastogi, Executive Director, Novus Loyalty Limited.
Novus Loyalty serves over 100 enterprise customers, processes more than 400mn transactions monthly and supports over 40mn consumers, a press statement concluded,
