Rebranded logo and tagline signify new strategic direction
Horizon Exchange, a long-standing exchange house based in the UAE, has unveiled its new headquarters and brand identity to signify its commitment to foray into digital solutions.
Horizon Exchange has found a new home for its main branch in Karama and will run out of the Karama Shopping Complex and continue to provide remittance, currency exchange, and instant money transfer solutions to commercial and individual clients.
“Karama is a conduit for the past and present of this Emirate. It has thrived and become a major connector to newer parts of Dubai owing to its proximity to throughways like the Sheikh Zayed Road,” affirmed Hamid Ali, Senior Operations Manager, Horizon Exchange.
New digital payments solutions to empower customers
As part of its long-term strategy, the company is working on a slate of new digital remittance and payments solutions focused on speed, reliability, transparency, and peace of mind for customers.
Horizon Exchange will also reduce transaction fees on its digital remittance solution and ensure greater transparency of end-to-end transactions, further empowering its customers. In addition, the company is working on a proprietary smartphone app so customers can send remittances from the safety and comfort of their homes.
According to Ali, the digital transformations within the industry and the impact of Covid-19 have made reliable contactless and digital payments more important.
A brand-new look
Horizon Exchange has announced this new digital way forward by unveiling a new brand identity.
Loyal clients of Horizon Exchange will discover a renewed, fresher brand logo: a crisp, green hexagon that is accompanied by the tagline: ‘Instant. Anywhere. Anytime.’ The new brand identity stands as a renewed promise to ride the wave of digital disruptions in the global remittance industry.
According to Ali, the new brand look is aligned with its promise to become a trusted touchpoint for digital remittances and payments.
