Vision unfurled at LG World Premiere CES in Las Vegas
LG Electronics (LG) recently held its LG World Premiere press conference at the Mandalay Bay Convention Centre in Las Vegas, Nevada, USA, introducing its new vision and exhibition theme for CES 2024 (Consumer Electronics Show), ‘Reinvent Your Future.’
CEO William Cho opened the proceedings by restating the company’s ambitious goal – first announced last year – to transform into a Smart Life Solution Company. In every arena, the company aims to improve the customer experience by focusing on five key elements dubbed 3C2S: Care, Connectivity, Customization, Servitization and Sustainability.
AI Redefined as ‘Affectionate Intelligence’
LG has redefined AI as “Affectionate Intelligence,” revealing a belief that AI can foster a customer experience that is more caring, empathetic and attentive.
Real-Time Life Intelligence
During the press conference, CEO Cho highlighted the unique characteristics of LG’s AI, starting with its capacity to harness a wealth of data, in both scale and quality. Among the 500 to 700 million LG products currently in use worldwide, there are many smart devices equipped with AI-supported intelligent sensors that are optimized to learn and analyze users’ ‘physical’ and ‘emotional’ life patterns.
Orchestrated Intelligence with LG AI Brain
CEO Cho went on to explain the integral role played by the LG AI Brain, a powerful processing engine driven by LG’s large language model (LLM). Leveraging the company’s vast repository of user data, the AI Brain forecasts customers’ needs based on user-product interactions and contextual learning, performs advanced reasoning processes, and generates optimal solutions through orchestrating the actions of physical devices.
Commitment to Responsible Intelligence
LG is acutely aware of its responsibility to employ AI in an ethical manner and is dedicated to being accountable for the impacts and consequences of its decisions and actions. The company aims to develop AI systems that benefit all users, promote safe behaviour and ensure the security of all collected personal data.
At the event, CEO Cho was joined on stage by Jung Ki-hyun, Vice President and Head of LG’s Platform Business Centre, and Eun Seok-hyun, President, LG Vehicle component Solutions (VS) Company, who introduced AI-based innovative technologies and strategies.
And, in mobility, the company shared its vision for cars as a ‘living space on wheels’ powered by software-defined vehicle (SDV) solutions. In line with this vision, Eun Seok-hyun, President, LG VS Company, introduced LG AlphaWare, the company’s suite of software solutions for SDV, a press communique concluded.
