The solution will provide customers with a simplified, more secure and dependable customer engagement
Aramex has announced the launch of a more personalized customer interaction channel through its partnership with WhatsApp for Business. The roll out of the pioneering service is part of the company’s efforts to enhance customer experience and digitise the end-to-end shipment journey.
In its preliminary version, the service will include a ‘track and trace’ functionality as well as a ‘find Aramex nearest location’ feature. Ultimately, the service aims to provide an on-demand and personalized customer interaction for shipment notifications, live location sharing, new delivery instructions and scheduling, offering highly customised last mile preferences and an upgrade to the company’s service level.
This means we are focusing on a simple, secure and reliable interaction, which is what we promise to offer through WhatsApp,” commented Mohammed Sleeq, Chief Digital Officer, and Aramex.
Over the last several months, Aramex has been focusing efforts and resources on delivering on initiatives in its digital transformation strategy, a key pillar of the company’s new strategic direction.
