Truebell to introduce wide range of new foods for region’s cosmopolitan community
UAE-headquartered Truebell, a leading GCC importer of fast-moving consumer goods (FMCG), is introducing a wide range of new flavours for the region’s multi-national consumers this year.
The retail and food services division of the company has entered into exclusive distribution agreements with a number of leading global brands, to begin distributing their products during the first quarter of 2019.
Leading retailers across the UAE such as Spinney’s and Carrefour will be stocking up on products from Japan, Brazil, UK, France, Turkey, France, the Philippines and Greece.
Truebell Director Jitendra Gandhi said its 25,000sqm purpose-built fulfillment centre, which opened in Dubai Industrial Park during September 2018, accommodates a wide range of dry, frozen and chilled goods in greater volumes.
“Ordinarily the first quarter of the year is the busiest within the retail and food services division before the summer sets in and 2019 is no different. These partnerships further underscore our expansion plans in the retail and food sector following the opening of our new state-of-the-art distribution centre,” he said.
“This facility was custom-built and incorporates design with technology, which enables us to provide exceptionally efficient service, delivering the freshest, top quality products to our customers.”
Truebell’s retail and food services business continues to benefit from the Gulf’s favorable geography and the ongoing growth in hospitality and retail. The UAE alone has over 16,000 F&B outlets, which is expected to rise to 19,000 by 2020.
Meanwhile, the UAE’s retail market is projected to grow by CAGR 4.9% to over AED 259bn (US$ 70.5bn) by 2021, while Dubai’s retail market is expected to grow by 5.6% during the same time period, according to research by Dubai Chamber of Commerce and Industry.
Adding to this, research from Euromonitor International revealed retail sales across the UAE, Saudi Arabia, Oman and Kuwait are projected to increase by more than US$ 24bn over the next five years, with the UAE expected to lead this trend with an estimated growth rate of 16%.
Truebell has grown exponentially since it was established in 1984. To date it has a portfolio of over 10,000 products, underscoring its position as a leading importer, wholesaler, distributor and exporter in the GCC.
