Move to strengthen readiness for a more competitive future

The launch aligns with the organization’s vision to cement its position as a leading institution capable of adapting to international developments, ensuring business continuity, and safeguarding Dubai’s competitiveness as a global trade hub.
During the opening session, HE Dr. Abdulla Busenad, Director General of Dubai Customs, said: “Amid the rapid transformations the world is witnessing today, corporate resilience is no longer an administrative option but a strategic necessity to ensure sustainable performance, protect achievements, and enhance future readiness.”
Human Resources
He emphasized that the program extends beyond policies and procedures, relying instead on an aware institutional culture, flexible operating systems, and human resources capable of making timely decisions.
The Director General noted that embedding institutional resilience begins with a clear strategic vision and is reinforced through cross-sector collaboration, enhanced digital readiness, empowerment of national talent, and the integration of strategic planning with risk and opportunity management.
Transformation
It was emphasized that the success of this transformation depends on integration across all sectors and units, with resilience regarded as a comprehensive institutional responsibility rather than one limited to a specific regulatory framework.
In this context, the Corporate Resilience Champions Program and the Resilient Capabilities Building Program were launched to develop employees’ skills in daily practices and strategic planning, enhance collective risk intelligence, establish clear governance to ensure operational and supply chain readiness, and provide advanced insights into institutional capacity building, a press statement concluded.
