The executive behind Talabat’s US$ 10bn IPO joins Flyby as the company scales across GCC and Europe
Flyby, the fast-scaling adtech and last-mile digital infrastructure company, has appointed Tomaso Rodriguez as Non-Executive Chairman of the Board.
The move signals Flyby’s transition from early traction to scale as the company prepares for a Series A raise and accelerated deployment across Europe and the Middle East.
Over six years as CEO of Talabat, Rodriguez grew the business more than ninefold and led the company through its IPO on the Dubai Financial Market in December 2024. The listing raised US$ 2bn and valued the platform at US$ 10.1bn, making it the largest global tech IPO of 2024, oversubscribed by double digits.
Targeted pilots
What began as targeted pilots in Munich, Abu Dhabi, and Dubai has evolved into a live, digital out-of-home network embedded directly into last-mile logistics.
Flyby’s client roster includes global brands and regional powerhouses: L’Oréal, Red Bull, Tabasco, Motorola, and Western Union on the advertiser side; Publicis, Yango and WPP among agency partners; and aggregators including noon, Talabat, Careem, and Deliveroo.
The company has a clear path to reach 10,000 boxes by 2027, built on existing partnerships and a proprietary stack combining IoT-enabled hardware, rider-level data, and real-time digital engagement.
Expansion
“Tomaso’s experience will be key as we enter our next phase, marking the start of our Series A and our expansion into multiple new markets,” stated Cheyenne Kamran, Co-Founder and CEO, Flyby.
“This is one of the most compelling technological leaps in the industry and it’s an exciting moment to be part of a team redefining a whole category,” commented Tomaso Rodriguez on his appointment.
