Move to enhance smart shopping and support price transparency as part of the Essential Goods Prices Platform
The Ministry of Economy and Tourism announced a collaboration with Amazon UAE as part of its Essential Goods Prices Platform, which was launched in April this year, by virtue of a Memorandum of Understanding (MoU) signed between both parties at the Ministry’s headquarters in Dubai.
The deal was inked in the presence of HE Abdulla Bin Touq Al Marri, Minister of Economy and Tourism, HE Abdulla Ahmed Al Saleh, Undersecretary of the Ministry, and Ronaldo Mouchawar, Vice President, on behalf of Amazon Middle East, Africa, and Turkey.
The collaboration aims to strengthen smart shopping for consumers, while supporting price transparency and fair competition in the UAE. As part of the MoU, Amazon UAE has been integrated onto the Essential Goods Prices Platform, with product price records now live for customers to access.
Expanding price comparisons
This marks the first time an e-commerce retailer has been added to the Essential Goods Prices Platform, expanding price comparisons beyond physical retail outlets to include online retailers.
“This contributes to improving market efficiency, enhancing the competitiveness of the digital economic ecosystem, and supporting greater integration between data and digital services provided to the public,” affirmed the Minister.
“Amazon.ae is now integrated onto the Essential Goods Prices Platform as the first e-commerce retailer, and look forward to continuing to support the UAE’s vision of a digitally connected, consumer-centric economy,” commented Mouchawar.
