Uwe Hermann has joined Audi Middle East as Sales Director for the region
Uwe Hermann has been appointed Sales Director, Audi Middle East.
He has worked in the region for more than 16 years. He joins the brand with the Four Rings from sister brand Porsche, where he held the role of Senior Regional Sales Manager. In his new role, he will lead the sales for the Audi brand across 11 countries, 12 importers and 24 dealer facilities in the GCC and the Levant.
Hermann will operate from the AVME regional office in Dubai and is responsible for driving the growth for the Audi brand in the Middle East. Key to this will be to focus on enhancing the customer experience through the long term goals of digitalisation, sustainability and urbanisation throughout the dealer network.
Speaking about his new role Hermann said: “My role as Sales Director will be to develop the business in close partnership with our dealer network and to focus on enhancing the customer experience.”
