Building on an enviable heritage as one of the world’s toughest and most capable 4x4s, Al-Futtaim Toyota recently announced the launch of the all-new Land Cruiser Prado in the United Arab Emirates, celebrating more than 70 years of offroad dominance and reliable performance across 190 countries.
Since its debut in 1951, the Land Cruiser has proven its ability to excel in even the harshest environments. The Land Cruiser Prado, introduced to the Land Cruiser family in 1985, then brought the unparalleled performance of previous models in a more compact, lightweight package.
“Al-Futtaim supports Toyota’s vision to provide mobility and happiness for all, and the 2024 Prado is perfectly designed for this purpose, returning to the roots of the Land Cruiser to create a vehicle that is simple, sturdy and a practical choice for every customer’s needs,” commented Jacques Brent, Managing Director, Al-Futtaim Toyota.
Select capabilities
The Land Cruiser Prado comes with a total of six modes, including a new AUTO mode that enhances Multi-Terrain Select capabilities by adjusting to various road conditions such as sand, rock, dirt, and mud, as well as crawl control function to further enhance its off-road prowess.
This emphasis on demanding daily usage extends to the vehicle’s front design, with replaceable bumper corners and lamps located high and close to the centre. These features address common vehicle impact areas, a design consideration across all Land Cruiser models.
They combine to create the Land Cruiser Prado’s signature look, with the vehicle’s wide stance, flared front and rear wings, and tight body shape emphasizing stable performance.
