Appointment strengthens Loylogic’s 2026 vision to advance intelligent global rewards marketplaces
Loylogic, a leader in global loyalty rewards management, recently announced the appointment of Adam Whatling as Chief Commercial Officer (CCO), reinforcing the company’s commitment to scaling its global rewards marketplace and advancing its 2026 strategic growth agenda, according to a press statement.
As loyalty markets expand across regions and brands seek smarter, more commercially sustainable engagement ecosystems, Loylogic continues to evolve its global rewards marketplace through AI-powered intelligence, enhanced marketplace design, and enterprise-grade governance.
Adam brings more than 20 years of experience building, scaling, and transforming global loyalty, rewards, and engagement businesses. Entering his third decade in the industry, he joins Loylogic with deep expertise across commercial strategy, platform-led growth, and enterprise client development.
Throughout his career, Adam has built a strong foundation across the full loyalty value chain spanning lead generation, enterprise sales, platform execution, partner management, and client performance optimisation. In senior international leadership roles, he has overseen regional and global commercial operations, driving sustained revenue growth, strengthening strategic client partnerships, and delivering long-term value across complex, multi-market environments.
Defining moment
“Adam joins Loylogic at a defining moment in our evolution. Adam’s ability to align growth strategy with operational discipline and client value creation makes him a strong addition to our leadership team,” commented Gabi Kool, CEO, Loylogic.
In his role as Chief Commercial Officer, Adam will lead Loylogic’s global commercial strategy, deepen enterprise partnerships, and align go-to-market execution with the company’s AI-driven marketplace roadmap.
His mandate includes accelerating sustainable revenue growth while ensuring commercial operations remain closely integrated with product innovation and marketplace intelligence.
“I am excited to join Loylogic at a time when the loyalty industry is redefining itself. I look forward to working with our global teams and partners to strengthen our commercial momentum and deliver measurable value to clients worldwide.” Stated Adam on his appointment.
