Ahmed Elafifi to lead the company’s next phase of global growth
Gorilla Energy, one of the world’s fastest-growing energy drink brands, recently announced the appointment of Ahmed Elafifi as its new Chief Executive Officer (CEO).
With more than 30 years of experience building some of the beverage industry’s most iconic brands—including Coca-Cola, Monster, Burn, and Red Bull—Elafifi is set to lead Gorilla’s next phase of bold expansion and brand evolution.
With operations spanning 29 countries, a strong #1 market position in three key energy drink markets in Asia and a sales trajectory approaching one billion cans, Gorilla is well-positioned to become one of the top five global energy drink brands by capturing revenue opportunities in the energy drinks market.
Powering instinct
“I joined Gorilla to build a fresh, global energy drink and lifestyle brand for a generation that refuses to settle for the same old choices,” stated Elafifi. “Every one of us is on a journey to define who we are—and Gorilla Energy powers that instinct to break away, try new things, and go all in on what makes us unique,” he added.
With roots in New York and fast-growing presence in over 29 countries, Gorilla Energy is building a community—not just a brand. Under Elafifi’s leadership, the company will continue to expand in key markets around the World, according to a press communique.
“Ahmed’s tremendous experience, his authenticity, and his innate ability to think outside the box and do things differently make him the ideal candidate to lead Gorilla Energy into the future,” noted Gleb Lifschitz, Co-founder, Gorilla Energy.
