Partnership to deliver world-class guest experience services

The five-year extension builds on a longstanding guest experience partnership over six years, following the successful delivery of an initial five-year term and a one-year extension.
As part of the agreement, Serco will continue to provide guest experience services across all elements of the passenger journey at Dubai International Airport (DXB) and Dubai World Central – Al Maktoum International (DWC). This includes the deployment of guest experience ambassadors, passenger processing teams, traffic marshals, buggy drivers, chauffeurs, and lounge hosts for VIP services.
With more than 1,500 Serco employees currently operating at the airports, the team plays a pivotal role in supporting the movement of over 93mn passengers per year, helping to deliver a seamless, safe, and welcoming experience for travelers, from arrival to departure.
Building on success
“The latest extension allows us to build on the success we have enjoyed with Dubai Airports over the last six years, supporting Dubai in delivering a best-in-class aviation hub. Dubai,” stated Phil Malem, CEO, Serco Middle East and +impact.
“As we look ahead to welcoming more that 96mn guests this year, this collaboration will play a key role in ensuring our airports remain among the most guest-centric in the world,” commented Majed Al Joker, Chief Operating Officer, Dubai Airports.
Serco has over 75 years of experience in the region’s aviation sector and continues to support airports across the region with guest experience, air navigation services, emergency services, training, facilities and asset management, a press statement concluded.
