The alliance is set to bring the brand’s consumer appliances into UAE homes
Bajaj Electricals, the leading Indian company renowned for its consumer appliances and lighting solutions, has announced a strategic expansion in collaboration with Dubai-based Fakhruddin General Trading, a multi-faceted business group and a distinguished distributor celebrated for introducing leading global brands to the Middle Eastern market.
This partnership unites two well- established organizations with a shared vision of broadening access to high-quality, reliable products across the Middle East. It marks the beginning of a long-term strategic alliance between Bajaj Electricals and Fakhruddin General Trading, a group company of Fakhruddin Holdings.
With a legacy spanning over 63 years, Fakhruddin General Trading has established itself as a dominant force in the UAE’s trading landscape, supported by a robust B2B and retail presence, and a far-reaching distribution network across FMCG and household categories.
Immense potential
“The UAE market presents immense potential, and we are confident that our innovative, high-quality products will resonate with consumers here. This partnership underscores our commitment to bringing the best of Bajaj to the world stage,” asserted Vishal Chadha, COO, Consumer Products, Bajaj Electricals.
“We are delighted to partner with Bajaj Electricals, a brand synonymous with quality, trust, and innovation. This alliance aligns with our mission to introduce top-tier global brands to the UAE market. We believe Bajaj Electricals’ diverse product range will greatly enhance consumer choice and meet evolving needs and preferences,” affirmed Husainy Fakhruddin, Chairman, Fakhruddin
As part of this collaboration, Fakhruddin General Trading will inaugurate an exclusive brand store showcasing an extensive range of Bajaj’s premium consumer electrical appliances, fans, and lighting solutions.
Meeting diverse needs
These products are meticulously tailored to cater to the diverse needs of both residential and commercial establishments in the UAE. Emphasizing innovation and customer satisfaction, Bajaj Electricals is committed to enhancing consumer experience through reliable, energy-efficient, and state-of-the-art offerings.
Bajaj Electricals has a presence in over 30 countries across South Asia, the Middle East, Africa, and beyond — including key markets like Nepal, Sri Lanka, Bangladesh, UAE, Ghana, Nigeria, United Kingdom, Vietnam, Singapore, and Mauritius.
This is supported by a strong distribution network and growing digital footprint. The expansion into the UAE further strengthens its international reach, complementing its increasing e-commerce presence in global markets.
Excellence
The Bajaj Group has long been a trusted name, symbolizing excellence and reliability. As an integral part of this mammoth conglomerate, Bajaj Electricals has earned the trust and loyalty of millions of consumers worldwide.
This expansion into the UAE market is a testament to the company’s unwavering commitment to delivering superior products and services on a global scale. This strategic partnership not only reinforces Bajaj Electricals’ commitment to expanding its global footprint but also reflects the company’s dedication to understanding and catering to the unique preferences of the UAE market, a press statement concluded.
