Brand Ambassador Nadine Nassib Njeim joins launch event
The Schwarzkopf Gliss launch event featured Middle East beauty icon and actress Nadine Nassib Njeim, who serves as the exclusive brand ambassador for Schwarzkopf Gliss.
Njeim’s appointment represents a significant milestone bringing decades of global engineering excellence to meet diverse regional beauty needs.
New product line
“This launch marks more than just a new product line — it’s a promise to our consumers. A promise that their hair deserves the best, and that we are here to deliver it,” stressed Irina Eliseeva, General Manager, Henkel Consumer Brands GCC.
The evening attracted regionally known beauty influencers from the GCC, Egypt, and Levant regions, national media representatives, as well as Henkel GCC retail and distributor partners. Multiple interactive installations at the event included a live Gliss Lab with Henkel R&D experts demonstrating product formulation and hair health testing booths proving product efficacy.
For more than 120 years, Schwarzkopf has represented quality, expertise, and innovation in the global beauty industry. As the Hair Care expert, Schwarzkopf brings proven global technology to the GCC through Gliss products, a press statement concluded.
