Augusta Spinelli to helm SAP Europe, Middle East and Africa
SAP recently announced the appointment of Augusta Spinelli as Regional President for Europe, Middle East and Africa (EMEA) effective immediately.
Building on SAP’s presence and success in the region, Spinelli will be responsible for leading the EMEA teams across 53 offices spanning 89 countries, cementing the region’s role as a global growth engine for the company.
SAP EMEA encompasses BENELUX, France, Italy, Nordic & Baltics, Southern Europe, United Kingdom & Ireland, and the whole of the Middle East and Africa.
Driving business growth
In her new position, Spinelli is at the head of SAP’s business in EMEA, driving business growth and innovation adoption for SAP customers in close collaboration with product engineering, services and with SAP’s partner ecosystem, empowered to deliver SAP solutions, following SAP’s methodologies to deliver value and outcomes.
Spinelli succeeds Manos Raptopoulos, who was appointed to SAP’s Extended Board as Chief Revenue Officer APAC, EMEA & MEE in February. “I am excited to see Augusta’s continued commitment to empowering SAP customers and partners to thrive in dynamic markets and looking forward to her leading the amazing EMEA team to new heights,” noted Raptopoulos.
Technology veteran
A technology veteran and established business leader with more than 30 years of experience, both globally and in the EMEA space, Spinelli was most recently EVP and Global Head of SAP’s Adoption Services Center, where she played a pivotal role in driving adoption of SAP solutions at scale.
Spinelli first joined SAP in 2001 as a production planning consultant and holds a Master’s Degree in Industrial Technology and Engineering from Politecnico di Milano, Italy and is based in Dubai, UAE.
“The EMEA region is rich in diversity and opportunity, and I look forward to delivering value to our customers through our AI-first, suite-first strategy, in close partnership with our thriving SAP ecosystem,” commented Spinelli on her appointment.
