Waslah Post is a natural extension of 7X’s platform strategy alongside NXN, EMX, and FINTX
UAE’s 7X has launched ‘Waslah Post’, the world’s first digital marketplace aggregating postal operators.
Announced at the 28th Universal Postal Congress – Dubai 2025, Waslah Post represents a strategic leap forward, partnering postal networks worldwide and enabling e-commerce growth through a borderless, digitally connected platform.
Waslah Post shall transform the role of postal operator, allowing offline or fragmented operators to become discoverable and ‘digitally bookable’, while larger networks capture new inbound revenue streams and volume growth.
Postal ecosystem
Built on Universal Postal Union (UPU) frameworks and existing bilateral agreements, the platform intends to complement and enhance the postal ecosystem, turning fragmentation into federation and reinforcing posts as critical infrastructure in the digital economy.
“Waslah Post is a natural extension of 7X’s platform strategy alongside NXN, EMX, and FINTX. By digitising and aggregating postal operators, we enable them to scale volumes, capture new revenues, and remain central to the global logistics landscape, while empowering SMEs, e-commerce players, and individuals to trade seamlessly across borders,” commented Tariq Al Wahedi, Group CEO, 7X.
Carbon efficiency
Leveraging the inherent carbon efficiency of postal networks, Waslah Post will provide governments and regulators with a scalable, inclusive, and sustainable alternative to fragmented courier flows. It positions postal operators as the green choice in cross-border logistics, directly aligned with UPU’s sustainability mandate.
“Waslah Post will be the gateway to a borderless logistics future, where 7X unites posts, businesses, and consumers into one connected ecosystem,” concluded Nasiba AlShukairy, Group Senior Executive Director, Strategy and Investment, 7X.
