Sets a new standard for after-school enrichment in the UAE
The IdeaCrate Edutainment Company is the team behind Orange Wheels, Orange Hub, and Orange Seeds Nursery, according to a press statement
The company recently announced the launch of the 5PM Club, a new, thoughtfully designed after-school program for children aged three years and above. Running Monday to Friday from 5:00 PM to 6:00 PM, the 5PM Club is included at no extra cost for all Orange Wheels visitors, offering families a purposeful, screen-free activity slot during the crucial after-school hours.
The 5PM Club is available across nine Orange Wheels centres, five of which are located across Dubai (Circle Mall JVC, Palm Jumeirah Mall, Town Centre Jumeirah, Nad Al Sheba Mall, Dubai Mall–Zabeel Extension) and four in Abu Dhabi (Al Raha Mall, Al Wahda Mall, Reem Mall, Al Ain Tower Khalidiya).
Developmental focus
Children can explore a different developmental focus through a five-week rotating cycle of themed activities- hands-on building and problem-solving in the Creator’s Nest, sensory exploration in the Sensory Lab, imaginative storytelling in Dotted Stories, drama and movement in On Stage, and science-based fun in the STEM Lab.
“The 5PM Club is a natural extension of our promise to families. We are proud to offer a structured experience that nurtures creativity, academics, and social development, setting a new standard for after-school enrichment in the UAE,” asserted Shifa Yusuffali, CEO, IdeaCrate Edutainment Company.
Founded in 2015, Abu Dhabi headquartered IdeaCrate Edutainment Company is the brainchild of conscious entrepreneur, informed early learning advocate and a mother of three, Shifa Yusuffali.
The IdeaCrate Edutainment Company specialises in innovative, multi-faceted and mindfully developed edutainment brands including Orange Wheels, Orange Hub and Orange Seeds Nursery, the press statement concluded.
