Wego introduces Weegio

A playful alien character to lead its brand refresh

Wego, the number one travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has unveiled a bold new chapter in its brand story with the introduction of Weegio, a pint-sized alien traveler who embodies the brand’s spirit of exploration and innovation.

This marks the first time a travel brand in the MENA region has introduced a character to personify its identity, setting Wego apart in a crowded marketplace.

Weegio is designed to humanize the Wego brand through character storytelling, making it instantly recognizable and emotionally relatable. As a character, he reflects the values of curiosity, humor, and wanderlust, while acting as a trusted travel companion for Wego’s diverse audience.

 “He simplifies complex features, reacts to trends, and makes the Wego experience not just useful, but also entertaining,” said Roxana Nicolescu, VP Brand Marketing, Wego.

Storytelling

Wego’s brand refresh aims to humanize the brand through storytelling, create a distinctive visual identity with a recurring symbol for better recall, and engage younger travelers by reflecting their humor, cultural references, and aspirations.

Additionally, the refresh seeks to streamline content creation with an adaptable character and bridge the community and brand by making Weegio a voice for travelers’ emotions and wanderlust.

As Wego rolls out Weegio across its platforms, users will start seeing him in social-first campaigns, animated skits, memes, travel tips, and even potential offline formats like merchandise and social media filters, all reinforcing Wego’s commitment to be more than just a booking app, but a companion in every traveler’s journey.