Grand launch event marks a new era of luxury branded residences
ANAX Developments has unveiled ELLE Residences, its latest landmark project redefining branded living in the region.
Slated for completion by Q3-2027, this stunning project marks a new era of branded residences in the heart of Dubai Islands. Following the success of its first residential tower in Miami, ELLE, owned by the Lagardère Group, has partnered with ANAX Developments to create its branded residences portfolio in the Middle East, for the very first time.
The launch event delivered an unforgettable evening of world-class entertainment and glamour, featuring international celebrities and show-stopping performances. Renowned fashion designer Manish Malhotra unveiled his latest collection in a dazzling runway showcase. The star-studded evening included music icons Nancy Ajram, Nora Fatehi, Sidharth Malhotra and others, captivating guests late into the night.
City’s spirit
“We are building a destination that captures the same joy and possibility that defines Dubai. This project reflects a lifestyle that resonates with the city’s spirit; contemporary, vibrant and full of opportunity,” commented Satish Sanpal, Founder and Chairman, ANAX Holding.
“This launch is a milestone in ELLE’s journey, and we are proud to bring ELLE lifestyle vision to such a dynamic and globally influential market. The goal is to create a destination that celebrates joy, individuality and the contemporary spirit that has always defined ELLE,” observed Constance Benqué, CEO, ELLE International and Lagardère News.
“At ANAX Developments, we are proud to bring this landmark project to life on Dubai Islands, the city’s most coveted and ambitious new waterfront destination,” stated Ravi Bhirani, Managing Director, ANAX Developments.
Featuring a collection of 91 beautiful apartments and 7 stunning townhouses, each thoughtfully designed to combine privacy, space and spectacular views, the project will be an investor’s delight and a homeowner’s pride.
Open plan living
Whether a seasonal retreat or a year-round address, the layouts balance open-plan living with private escapes – a rarity in Dubai’s luxury residential market, according to a press communication.
The apartments and townhouses are being brought to life by internationally acclaimed design firms, The One Atelier and ARQUINAUT, the creative studio acting as a consultant for ELLE Residences concept.
Interiors draw on ELLE’s five pillars of fashion, beauty, culture, lifestyle and society to create spaces that feel curated and completely unique. Expect sculptural fireplaces, bespoke wallpapers, bronze accents and marble alongside soft, layered lighting and art that pays homage to the city’s vibrant and contemporary scene.
