Careem, the region’s leading ‘Everything App’, has partnered with Flyby, bringing its in-app advertisers a new dimension of reach – the ability to connect with audiences in the physical world through smart, moving digital out-of-home (OOH) advertising.
Careem’s in-app advertising solutions already allow brands to reach millions of customers across ride-hailing, food delivery, grocery, and payment services. Now, with Flyby integrated into this ecosystem, brands can extend that engagement beyond the app – from mobile screens to city streets – enabling campaigns that move with people through their daily journeys.
“This partnership with Flyby takes our advertising offering to the next level, helping brands connect with people wherever they are, whether they’re scrolling through the app, taking a walk, or passing a Careem delivery bike on the street. Through this partnership, we’re creating a truly connected brand experience that moves with customers throughout their day”, stated Karim Abdelhamid, Senior Ads Sales Manager, Careem.
Eye-level
“Flyby takes brand stories at eye-level to the streets of Dubai, where conventional billboards don’t exist — redefining how brands connect with people on the move,” noted Saher Khattab, Head of Advertising, Flyby.
Flyby’s Smart Delivery Boxes transform Careem’s delivery fleet into mobile digital billboards, bringing campaigns to life across Dubai’s most dynamic neighbourhoods. The screens deliver measurable visibility to both drivers and pedestrians — reaching residential areas, commercial hubs, and community spaces where traditional billboards can’t go.
This collaboration adds a new physical layer to Careem’s media offering, merging Flyby’s location-based advertising and real-time analytics with Careem’s extensive customer insights. A synergy that allows advertisers to synchronize storytelling between digital engagement and physical presence, a press statement concluded.
