Lafarge Emirates Cement has officially rebranded as Holcim UAE, marking a pivotal milestone in the company’s growth journey and reinforcing its long-term commitment to sustainable construction in the United Arab Emirates.
The rebrand reflects Holcim’s global vision to be the leading partner for sustainable construction and its mission to build progress for people and the planet. It aligns with Holcim’s global NextGen Growth 2030 strategy to create superior value across the built environment, from infrastructure and industry to buildings, the company said in a press communication.
The transition to Holcim UAE will open up a new era of innovation and progress. As a recognized leader in sustainable construction, Holcim UAE operates with a clear purpose: driving industrial decarbonization and advancing sustainable construction solutions that support the UAE’s national vision for sustainable growth.
Commitment
“Our rebrand represents a renewed commitment to sustainability, innovation, and partnership, as we strengthen Holcim’s position as the leading partner for sustainable construction in the UAE,” stated Ali Said, CEO, Holcim UAE.
“That is why this rebrand is so much more than a name change, it is our platform to accelerate innovation, deepen partnerships, and advance sustainability across the built environment,” he continued.
Holcim UAE delivers high-performance, sustainable building materials and solutions that enhance construction efficiency and environmental performance. In line with Holcim Group’s global growth strategy, the company is scaling up low-carbon and circular construction technologies, such as ECOCycle, to drive decarbonization and resource efficiency, the press statement continued.
Local expertise
Leveraging its agile, performance-driven model and deep local expertise, Holcim UAE continues to expand across the construction value chain, advancing its vision to be the leading partner for sustainable construction in the UAE.
This commitment is evident in landmark developments including Al Shera’a–DEWA headquarters, the world’s largest net-zero-energy government building; Zuhha Island, a purpose-built leisure destination constructed using 88% ECOPact low-carbon concrete; and Etihad Rail, the UAE’s national rail network built with ECOPact solutions.
Together, these projects demonstrate Holcim’s role in shaping a smarter, more circular, and more sustainable built environment across the UAE, the statement concluded.
