DP World today has announced the unification of its Marine Services brands, Unifeeder, P&O Ferrymasters and P&O Maritime Logistics, under a single DP World brand, strengthening its position as a fully integrated global logistics provider.
The businesses will now operate as:
Shipping Solutions (formerly Unifeeder)
Multimodal Solutions (formerly P&O Ferrymasters)
Maritime Solutions (formerly P&O Maritime Logistics)
Over the coming months, these legacy brands will transition to the DP World identity across all digital, physical and customer touchpoints, according to a press statement.
Transformation
The transformation represents a major step in DP World’s journey from a leading port operator into a fully integrated global logistics provider. Each business plays a vital role in connecting global trade flows, from feedering and shortsea shipping to inland logistics and offshore services. Now they will deliver the full spectrum of solutions under a single, globally trusted brand.
Together, the unified businesses will provide integrated, multimodal connectivity across continents, enabling customers to move cargo efficiently, sustainably and reliably.
“Unifying these brands complements the next natural step in our transformation journey from a leading port operator into a fully integrated global logistics provider,” affirmed Sultan Ahmed Bin Sulayem, Group Chairman and Chief Executive Officer, DP World.
“Employees will continue to do what they do best, delivering critical services and solutions across the global supply chain, but now under a shared identity that reflects the full strength of DP World,” observed Ganesh Raj, Global Chief Operating Officer, Marine Services, DP World.
